The case for UGC
The numbers marketing and talent marketing teams can't ignore
10x
More views on UGC video vs. brand
4x
Higher click-through rate from UGC creative
8x
More engagement on employee content
3x
More candidate trust in employee content
1.3x
Higher conversions on sites with UGC
UGC is everyone's favourite idea.
until it isnt.Â
Briefing calls, toolkits, file transfers and chasing emails turn great content ideas into admin hell. Sound familiar?
Make briefing a breeze
No kickoff calls. No messy toolkits. Upload shot lists, demo videos, and examples so contributors know exactly what's needed — and start creating straight away.
Sharing made simple
No app to download. No sign-up hoops. No third-party file sharing. Creators tap a link, record from any device, and send footage in seconds — sharing that's genuinely effortless.
Skip the spreadsheets
No manual tracking. No lost files. See every submission, creator, and status in one place — so you always know what's in, what's missing, and what's next.
Turn participation into play
Badges, leaderboards, and progress markers turn contributing into something creators actually want to do — so a quick nudge is all it takes to keep momentum high.
Built for marketing teams.Â
Loved by creators.
Simple, intuitive, friction-free
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No special app to download
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Magic-link sign-in — no usernames or passwords
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Find the projects assigned to you
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Briefs split into bitesize shots
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Timely, clear feedback that keeps you going
Coordination without chaos
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Brief, collect and approve in one place
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Track progress and leave feedback live
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No drives, email threads or status trackers
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Run multiple projects, teams or regions at once
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Optional services for strategy and production
How it works
Set a brief, invite your people, and let the clips roll in — Grain handles the chaos in between.
Create your brief
Spin up a project in minutes. Give it a name, a short description and a deadline — that's the brief your creators see. No decks, no kickoff calls.
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Set a clear goal and deadline
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Add context creators actually read
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Duplicate past projects to move faster
Define your shot list
Break the project into bitesize shots. For each one set the format, length and a short description — so people know exactly what to capture.
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Video, photo or audio shots
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Set length and mark required shots
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Add an example link for reference
Share with creators
Invite the right people. Assign existing creators, add new ones by email, or invite a whole team at once — everyone gets a magic link.
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Assign individuals or whole teams
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Invite by email, no accounts needed
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Creators are notified automatically
Review, feedback and approve
Clips land in one place. Watch each submission, approve the keepers, or request a reshoot with a quick note — all without leaving Grain.
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Approve or request a reshoot
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Leave clear, timely feedback
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Track what's still pending
Download your clips and produce
Export and go. Every approved clip lands in one library — filter by project, shot or tag, then download the raw content ready to edit and publish.
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Browse all approved media
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Filter by project, shot or tag
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Download and hand to your editor
What Our Customers Say
Grain helps my team save hours of coordination without losing what makes stories special. Replacing toolkits, email chains, and spreadsheets with one simple workflow, I get more usable content in less time (and far fewer headaches).
Ama S.
Roar Global
In a world where AI-generated videos and flawless feeds are everywhere, authenticity cuts through the noise. For us, UGC stories perform 3× times better than polished brand content, and Grain makes it easy to capture those real moments .
Matthew S. Maximus
I handle UGC captures for clients all over the US, and Grain's changed how I work. I brief everyone once, the clips roll in, and I'm turning around maybe 3x the projects I used to. It just takes the admin off my plate so I can focus on the content.
Evan L,
Content Consultant
Simple plans that scale with you.
Unlimited uploads on every plan. No setup fees. Monthly plans cancel anytime.
Starter
For in-house teams capturing their first stories
 £350/mo
billed annually
✓
Unlimited uploads
✓
Single Company
✓
2 Admin seats
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50 Creator Seats
✓
5 Projects
Pro
For teams or agencies running content accross multiple brands
£550/mo
billed annually
MOST POPULAR
✓
Unlimited uploads
✓
✓
Up to 3 companies
✓
5 Admin seats
✓
150 Creator seats
✓
Up to 3 companies
✓
15 Projects
✓
Up to 3 companies